Selling on Facebook Easier for Smaller Merchants


The benefits of selling on Facebook are a theme of much discussion. A few substantial retailers, including GameStop, Gap, JCPenney, and Nordstrom, experienced baffling outcomes and close down their Facebook stores inside months.


As indicated by Sucharita Mulpuru, a retail examiner at Forrester, independent ventures are making deals progress on Facebook. She disclosed to The New York Times that organizations that do well on Facebook more often than not have under $100,000 in yearly income and less than 10 representatives. Some utilization Facebook to enhance deals at physical neighborhood outlets, while others are entirely online business traders and use Facebook to increase deals from their sites and eBay. As per an overview led by arrangement supplier Payvment in March 2012, Facebook is the sole deals channel for 37 percent of vendors — 63 percent likewise have their own site. Shippers likewise utilize different channels with 29 percent selling on eBay, 21 percent selling on Etsy, and 15 percent utilizing Amazon.

End of Facebook Shopping Carts?

Shopping baskets adjusted for social trade have given the framework to Facebook stores. Some of them are free — TabJuice is one — yet have been censured by vendors for the absence of client bolster. Big Commerce SocialShop, Shop Tab and Payment are among the most prevalent. Payvment at one time said it had 200,000 customers however as of late uncovered that it is closing down its stage this month and is exchanging its clients to Ecwid, a Russian shopping basket supplier that additionally offers Facebook retail facades. Intuit is allegedly buying Payment’s innovation and licenses.

Enter Soldsie

Situated in San Francisco, Soldsie began as a web designer for little vendors. Finding that most little traders previously had sites however needed to move products by means of internet based life, the organization shifted gears and in May 2012 completed a delicate dispatch of its present administration. It sufficiently increased footing to completely dispatch in September. While prime supporter Chris Bennett did not give figures to Soldsie’s absolute incomes, he said the organization had more than $1 million in exchanges from May through September and earned in excess of 2,000 enlisted clients. It has around 100 vendor customers, as indicated by Bennett. FundersClub, which not long ago furnished Soldsie with $425,000 in blessed messenger subsidizing, expressed that Soldsie’s incomes are multiplying month to month and value-based volume developed rapidly from five to six to seven digits. Click here.

How Soldsie Works

Soldsie is a Facebook application that vendors introduce on their Facebook pages. To begin, vendors go to the Soldsie site, recover the application, and introduce it on their Facebook page. Vendors likewise require a PayPal account. Soldsie prescribes that customers have at least 500 Likes for their page. Shippers get a 14-day free time for testing. Clients demonstrate their plan to buy by tapping on an image of a thing and commenting with the expression “sold” or some other expression the dealer chooses. Purchasers at that point give their email address in the comments so the receipt can be sent, or they can enroll their installment data with

As opposed to a settled month to month expense, which is the plan of action for Facebook customer facing facades, Soldsie takes a level of income. Vendors with under $700 in a month to month deals pay no expense. Traders with incomes of somewhere in the range of $700 and $80,000 every month pay Soldsie three percent of their deals. Those with over that sum can arrange an endeavor bundle. Installment preparing expenses are additional. Clients can pay by means of PayPal, and for Mastercards deals, Soldsie now coordinates with WePay, an installment stage. Soldsie is taking a shot at completely computerized invoicing, empowering solicitations to be sent to clients as they comment without Soldsie’s customers getting included.


Elizabeth Barnwell-Meier and Cate Biggs, prime supporters of adornments retailer Glam Grab began their organization a year ago yet observed the manual invoicing to be monotonous and tedious. They wound up eager Soldsie clients since they welcome the quick and streamlined invoicing/installment choices that Soldsie gives. “Presently I need Soldsie to incorporate with transportation. Check out this site: